Maximizing returns on SEO requires understanding how to calculate SEO ROI accurately. Start by setting clear, measurable goals such as increased organic traffic, higher search rankings, or improved conversions. Use tools like Google Analytics to track key metrics, including organic traffic, keyword rankings, and conversion rates. Calculate the revenue generated from these conversions and compare it to the costs of your SEO efforts, such as tools and personnel. Factor in both monetary returns and non-monetary benefits like brand visibility. Regularly update your strategies based on performance data to ensure continuous improvement. By effectively calculating and analyzing SEO ROI, you can make informed decisions to enhance your SEO strategies and maximize profitability.